22@ MEDIA MATERPLAN PROJECT
Diagonal Av, 197 OFFICE BUILDING
... the birth of a high-tech quarter
Underground surface: 16,182 square meters
Buildings surface: 7,313 square meters
Place: to the side of the Tower Agbar and behind a shopping center, in the Diagonal Avenue 197.
Accessibility: has access to the principal means of public transport of the city (metro, tramcar, urban buses and public parking lots...)
Property: Euroreal CS
Management: Credit Suisse
DESCRIPTION ... Next to Jean Nouvel's Agbar Tower, british architect David Chipperfield has designed two office buildings, which will be included in the Audiovisual Campus for the 22@ masterplan. This plan aims to turn a whole neighborhood, el Poblenou, which was previously a cluster of manufacturing industries, into a hub of office and university buildings for activities and companies involved in the fields of new technologies, information, knowledge, communication, and R&D, the Audiovisual Campus (or 22@ Media) being one of the six sectors that conform the 22@ plan. The abstract, dutch-like, Chipperfield' buildings will be facing the Diagonal avenue and act as built screens placed perpendicular to the avenue, filtering visuals from the avenue to the inner center of the Campus.
... The 22@ project will enter a new stage this year with the promotion of a large-scale Campus to attract companies from the audiovisual sector to the Poblenou area. This transformation will be headed by Miquel Barceló, ex-manager of the Catalan Institute of Technology and one of the key players in the area of technology and innovation in Catalonia.
... This major 22@ project, which has been named Campus, involves the construction of five buildings on Diagonal Avenue, with a total surface area of over 60,000 m2. The new complex will serve the production, training and audiovisual research requirements of all interested companies. MediaPro has already announced its intention to move to 22@, as well as the audiovisual department of the Universitat Pompeu Fabra.
... The emphasis at this new stage will involve persuading large-scale operators to set up their research centres at 22@. The entire project has a set-up period of between 15 and 20 years, involving the creation of 130,000 jobs. Experts expect Poblenou to control 15% of the city's economic activity.In the period up to 2007, 22@ will provide the market with 3.2 million square metres to be employed in business activities. The project aims to create an association of 22@ companies, represented by a slngle marketing department to attract investments. Meanwhile, the transformation of the Poblenou area plans the construction of 40,000 officially protected homes.
All pictures. mock-ups and render courtesy by
b270 Arquitectura& Brufau and Obiol/Moya & Associats